I keep hearing the same question lately: “My content ranks well in Google — so why doesn’t ChatGPT ever mention my brand?” In 2025, the gap between traditional SEO performance and AI visibility is becoming impossible to ignore.

In this episode, I break down why content that performs well in classic search engines can fail inside AI systems like ChatGPT, Perplexity, Claude, and Google’s AI Overviews. The issue usually isn’t content quality — it’s that AI evaluates content very differently than traditional search algorithms.

I explain how AI models interpret clarity, confidence, structure, and usefulness, and why keyword-focused articles often confuse AI instead of helping it. We explore concepts like content intent, explainability, entity alignment, and the subtle trust signals that influence whether AI systems feel safe citing your work.

I also share practical ways to adapt existing content so it becomes more AI-readable without discarding what you’ve already built. If you’re publishing consistently but still feel invisible in AI-generated answers, this episode will help you understand what’s missing — and how to fix it.

This episode is especially useful for bloggers, SaaS companies, ecommerce brands, and service-based businesses navigating search beyond traditional rankings.