When it comes to veterinary medicine, what really determines your return on investment? In this episode, Hailee, Art, and Antonis dive into the question every practice owner faces: Is ROI driven by your clinic’s look and feel, the equipment you use, or the quality of care and service you provide? From online reviews and client trust to accessibility and community presence, the discussion uncovers how pet parents choose where to go — and how those choices translate to growth and sustainability for your practice.