If you’re running a business and your marketing efforts aren’t getting results, it might not be about your visuals, your captions, or even your pricing. The issue could be behavioural.

In this episode of How to Human, Behaviour Strategist Vishakha Abbi breaks down five core psychology principles that shape how people respond to your offers, including why people default to the middle pricing tier, how to use the power of “free” without cheapening your brand, and why the order in which you present your prices can make or break a sale.

Whether you’re selling services, digital products, memberships, or something else entirely. This episode will help you understand how the brain really works when it comes to buying decisions.

And no, it’s not manipulation. It’s just smart marketing that respects how humans actually behave.

In this episode, you’ll learn:

• How small shifts in language can increase conversions
• Why “AED 10/day” feels better than “AED 3,650/year”
• What pricing psychology can teach us about choice and value
• How to use anchoring and ownership bias to increase engagement
• And why more options might actually be hurting your sales

Links & Contact:

Follow Vishakha on Instagram & LinkedIn: @mindpathuae

Visit: www.mindpathuae.com