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3. Why People Buy: Behavioural Science in Sales
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In this episode of How to Human, Behaviour Strategist Vishakha Abbi breaks down the psychology behind buying decisions. Whether you're in real estate, recruitment, retail or running a startup β sales is human behaviour. Learn how trust, urgency, curiosity and connection influence every purchase, and how understanding behaviour strategy can increase your conversions.
Featuring real-world examples, 5 smart sales hacks you can use today, and insights from both buyer and seller sides β this episode is essential for anyone in sales.
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