Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k
280
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
Understanding Site Speed and Core Web Vitals with Shawn O'Neil from Speed Sense
Manage episode 335334027 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Shawn O'Neil from Speed Sense is an expert on website speed. In this podcast, we discuss how you know if you have a website speed issue and how to build an engaging website experience
Why is site speed important?
Website speed is important for three reasons:
- Conversion rate. Faster sites give a better user experience leading to lower bounce rates and higher conversion rates
- SEO. Site speed is a ranking factor for Google natural search and is measured by their core web vitals metrics
- Return on ad spend. Sites which convert better will give a higher return on ad spend.
How do you know if you have a site speed problem?
You can identify if you have a site speed issue by scanning your site using the popular site speed using a tool such as Google page speed. This will give two categories of metrics
- Real user metrics (RUM). How users are experiencing your site
- Synthetic. An estimated speed metric
The metrics given on the Google page speed tool will give benchmark for the site speed. If the major pages on the site pass core web vitals then that is the minimum benchmark for judging your site speed is acceptable.
Another good measure is to compare your site to your competitors.
What are Core Web Vitals
Google has chosen the metrics in the core website vitals as they are a good proxy for user experience. They fall into three groups:
- Is the page loading
- Is the page responding quickly
- Is the visual presentation stable
Whether you will pass core web vitals will depend on (amongst other things) our technology stack (e.g. Shopify, Magento) and the number of applications which are loaded with the page. A common problem is below the page functionality e.g. tracking is slowing down the site.
Choosing a fast theme
Though it is an imperfect measure, when you are choosing a new theme, test it using Google page speed. This is imperfect as the theme demo will not have any user metrics.
Top tips for building a fast engaging experience
- Priorities things that are the primary purpose of that page. For example, on a product page, this will be the product details. This data should load before services like reviews, social sharing etc.
- Preload your largest contentful paint (LCP) image.
- Third-party tags in tag manager should be loaded after the main page content.
- Image size. Compress your images properly. Max 300kb/image.
90 episodes
Understanding Site Speed and Core Web Vitals with Shawn O'Neil from Speed Sense
How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Share
Manage episode 335334027 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Shawn O'Neil from Speed Sense is an expert on website speed. In this podcast, we discuss how you know if you have a website speed issue and how to build an engaging website experience
Why is site speed important?
Website speed is important for three reasons:
- Conversion rate. Faster sites give a better user experience leading to lower bounce rates and higher conversion rates
- SEO. Site speed is a ranking factor for Google natural search and is measured by their core web vitals metrics
- Return on ad spend. Sites which convert better will give a higher return on ad spend.
How do you know if you have a site speed problem?
You can identify if you have a site speed issue by scanning your site using the popular site speed using a tool such as Google page speed. This will give two categories of metrics
- Real user metrics (RUM). How users are experiencing your site
- Synthetic. An estimated speed metric
The metrics given on the Google page speed tool will give benchmark for the site speed. If the major pages on the site pass core web vitals then that is the minimum benchmark for judging your site speed is acceptable.
Another good measure is to compare your site to your competitors.
What are Core Web Vitals
Google has chosen the metrics in the core website vitals as they are a good proxy for user experience. They fall into three groups:
- Is the page loading
- Is the page responding quickly
- Is the visual presentation stable
Whether you will pass core web vitals will depend on (amongst other things) our technology stack (e.g. Shopify, Magento) and the number of applications which are loaded with the page. A common problem is below the page functionality e.g. tracking is slowing down the site.
Choosing a fast theme
Though it is an imperfect measure, when you are choosing a new theme, test it using Google page speed. This is imperfect as the theme demo will not have any user metrics.
Top tips for building a fast engaging experience
- Priorities things that are the primary purpose of that page. For example, on a product page, this will be the product details. This data should load before services like reviews, social sharing etc.
- Preload your largest contentful paint (LCP) image.
- Third-party tags in tag manager should be loaded after the main page content.
- Image size. Compress your images properly. Max 300kb/image.
90 episodes
Wszystkie odcinki
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k280
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
