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Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to Maximise Google Ads Performance
Manage episode 342854556 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this week's podcast, Trevor talks to John Horn from The Stub Group about how to Maximise your Google ads performance. Google has been increasing the automation of its ads programmes, recently introducing the highly automated Performance Max format.
What is Performance Max
Performance Max campaigns use machine learning to try and achieve a retailer's goals. They are highly automated and do not require the advertiser to specify any targets. To create a PM campaign, a retailer must specify
- Product feed
- Performance goals
- Audience signals
- Ad creative
Google takes this info and finds customers for your business within your target.
Benefits to retailers
PM campaign is a massive time saver; in John's experience, they outperform standard shopping campaigns.
In my experience (Trevor), whilst it is possible to beat automation in the short term, in the long term, performance is steadier.
Optimising Performance max
Optimise product feed
The data you submit to PM is your biggest lever when optimising performance. Areas to optimise:
- Images
- Title
- Attributes
- Video content
Assets
Creating attractive and relevant ad assets will help Google understand your products and promote them more effectively to potential customers.
Audience signals
With privacy becoming a more significant issue online, companies like Apple have stopped shaving customer data with advertisers. To help Google learn faster, submit audience data to Google, e.g. customer emails.
In my experience (Trevor), adding audience data makes a massive difference to performance.
Performance Targets
Carefully choose your performance target. The most aggressive a target, the harder Google will find it to find customers at that price.
Joihn talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.
88 episodes
How to Maximise Google Ads Performance
How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Share
Manage episode 342854556 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this week's podcast, Trevor talks to John Horn from The Stub Group about how to Maximise your Google ads performance. Google has been increasing the automation of its ads programmes, recently introducing the highly automated Performance Max format.
What is Performance Max
Performance Max campaigns use machine learning to try and achieve a retailer's goals. They are highly automated and do not require the advertiser to specify any targets. To create a PM campaign, a retailer must specify
- Product feed
- Performance goals
- Audience signals
- Ad creative
Google takes this info and finds customers for your business within your target.
Benefits to retailers
PM campaign is a massive time saver; in John's experience, they outperform standard shopping campaigns.
In my experience (Trevor), whilst it is possible to beat automation in the short term, in the long term, performance is steadier.
Optimising Performance max
Optimise product feed
The data you submit to PM is your biggest lever when optimising performance. Areas to optimise:
- Images
- Title
- Attributes
- Video content
Assets
Creating attractive and relevant ad assets will help Google understand your products and promote them more effectively to potential customers.
Audience signals
With privacy becoming a more significant issue online, companies like Apple have stopped shaving customer data with advertisers. To help Google learn faster, submit audience data to Google, e.g. customer emails.
In my experience (Trevor), adding audience data makes a massive difference to performance.
Performance Targets
Carefully choose your performance target. The most aggressive a target, the harder Google will find it to find customers at that price.
Joihn talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.
88 episodes
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Similar to How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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