She Builds Momentum Group Coaching: https://momentum.lindsayfletcher.co

4 Ways to Market Your Small Business Like Taylor Swift

Taylor Swift is a marketing genius. Whether you’re a fan or not, there’s no denying her ability to grab attention, connect with people, and create buzz that lasts. In this episode, I’m breaking down how her latest album launch strategy—with the New Heights podcast and Travis Kelce’s GQ cover—holds powerful lessons for your small business.

“Marketing isn’t about shouting the loudest, it’s about being intentional with where you show up, who you partner with, and how you connect your message to real people.”

Inside this episode, you’ll learn:

• Why timing matters and how to plan your launches when your audience is already paying attention

• How to borrow other people’s audiences through collaborations, partnerships, and local opportunities

• Why storytelling is your most powerful tool to connect and stay memorable

• How layered marketing (showing up in more than one place) keeps your business top of mind

• Why talking about your product or service once isn’t enough—and what to do instead

“Your audience connects with YOUR story. Not someone else’s. People love stories and they are so much more memorable than just giving information.”

If you are wondering how to get more eyes on your small business, this episode will give you actionable ways to market smarter.

• Share this episode with a fellow business owner who needs some fresh marketing inspiration.

• If you’re a female entrepreneur ready for more sales, marketing clarity, and accountability, check out my membership, She Builds Momentum. It’s a low-cost, low-commitment group coaching program to help you block out the “shoulds” and stay focused on what actually works. Join here: momentum.lindsayfletcher.co