#81 - Why Your Etsy Listings Aren’t Selling (and What’s Really Going On)

How To Be A Handmade Boss

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12d ago 20:50

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You’ve poured time into your products, uploaded them to Etsy, and maybe you’re even getting some traffic and a few favourites… but sales? Crickets. 😬
In today’s episode, we’re unpacking the real reason why your Etsy listings aren’t converting and no, it’s not just the algorithm.
I’m breaking down the 3 essential layers of a high-converting listing:
1. Getting found in search (hello, buyer keywords!)
2. Getting clicked (your thumbnail matters more than you think)
3. Getting purchased (because a nice listing isn’t enough)
This is a must-listen if you’ve ever said:
• “My views are up but no one’s buying”
• “I don’t know what else to try”
• “I think I’ve hit a plateau…”
💡 You’ll leave with clear examples, real-life success stories, and quick wins you can action today - even if you’re a total beginner.
🎯 Plus: I’ll share a juicy comparison between two sellers - one stuck in the Etsy spiral, and one who made 3 small changes and tripled her conversion rate.
📌 Homework included (yep, we’re doing this properly):
Choose one listing and optimise it using what you learn today.
Whether you’re new or just feeling stuck, this episode will help you spot what’s actually going wrong and fix it.

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🚨 Free Challenge Alert! 🚨

✨ Want more sales from your handmade shop? ✨

Want to boost your Etsy/shop sales?

Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek

Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).

Across 4 powerful classes you’ll learn how to:

✅ Spot and create products your customers actually want

✅ Optimise your listings so they get seen in search

✅ Multiply your listings without burning out

✅ Market your shop simply (so you can spend more time making, not stressing)

It’s fun, practical, and could be the turning point for your business.

🎟 Sign up free here → handmadebosses.com/listathonweek

Love,
Steph & Team HB xox 💛

83 episodes

#Entrepreneur #Lifestyle #Business #Hobbies #Marketing #Steph Cole-Lewis #Handmade Business #Etsy #Etsy Seller #Product Listings #Etsy Seo #Craft Business #How To Sell On Etsy