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#70 - Building a Brand Around What You Actually Love: Fran’s Story

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Manage episode 493486403 series 3570096
Content provided by Steph Cole-Lewis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steph Cole-Lewis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).

Fran also opens up about leaving behind a business that didn’t light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you’ve ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one’s for you.

💬 Topics we cover:
• Making your business match your life (not the other way round)
• Why it's okay to leave a business that’s not working
• How hobbies can connect you to your customers – and your best friends
• The mindset shift that made all the difference
• Fran’s tip for finding your thing when you’re full of ideas

🛒 Explore Fran’s brand: bourneto.shop

Welcome to the Handmade Bosses family 🌻

I’m Steph, & since 2016 I’ve been running my handmade business full time on Etsy. Now I’m here to help you do the same – whether that’s starting your first shop, boosting sales with Etsy ads, mastering SEO, refining your branding, or finally finding your niche.

If you already sell handmade products (or are dreaming of it) on Etsy, your own website or at in person events, you’re in the right place. This podcast is all about helping you turn your passion into profit & grow from a hobby into a thriving business that brings in consistent 4–5 figure months.

✨ Free resources to get you moving: handmadebosses.com/freeresources
✨ Ready to go deeper? Work with us here: handmadebosses.com/paidresources
I go live most Mondays on YouTube and inside our Facebook group for mini workshops. You can catch all upcoming events here: facebook.com/groups/handmadebosses/events
🎥 Subscribe on YouTube for weekly videos and lives: youtube.com/@HandmadeBosses
📸 Follow us on Instagram for updates and motivation: instagram.com/handmadebosses
Love,
Steph & Team HB xox 💛

...
  continue reading

78 episodes

Artwork
iconShare
 
Manage episode 493486403 series 3570096
Content provided by Steph Cole-Lewis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steph Cole-Lewis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).

Fran also opens up about leaving behind a business that didn’t light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you’ve ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one’s for you.

💬 Topics we cover:
• Making your business match your life (not the other way round)
• Why it's okay to leave a business that’s not working
• How hobbies can connect you to your customers – and your best friends
• The mindset shift that made all the difference
• Fran’s tip for finding your thing when you’re full of ideas

🛒 Explore Fran’s brand: bourneto.shop

Welcome to the Handmade Bosses family 🌻

I’m Steph, & since 2016 I’ve been running my handmade business full time on Etsy. Now I’m here to help you do the same – whether that’s starting your first shop, boosting sales with Etsy ads, mastering SEO, refining your branding, or finally finding your niche.

If you already sell handmade products (or are dreaming of it) on Etsy, your own website or at in person events, you’re in the right place. This podcast is all about helping you turn your passion into profit & grow from a hobby into a thriving business that brings in consistent 4–5 figure months.

✨ Free resources to get you moving: handmadebosses.com/freeresources
✨ Ready to go deeper? Work with us here: handmadebosses.com/paidresources
I go live most Mondays on YouTube and inside our Facebook group for mini workshops. You can catch all upcoming events here: facebook.com/groups/handmadebosses/events
🎥 Subscribe on YouTube for weekly videos and lives: youtube.com/@HandmadeBosses
📸 Follow us on Instagram for updates and motivation: instagram.com/handmadebosses
Love,
Steph & Team HB xox 💛

...
  continue reading

78 episodes

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