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#45 - Marketing has changed since 2020. Here's what's working now (backed by research)
Manage episode 466255865 series 3570096
📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!
🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into your USP (unique selling point).
🚀 Steph illustrates how to identify the real benefits your products offers customers. Whether you're selling jewellery, art, or any handmade item, this we will help you redefine your marketing strategy and connect with your target audience on a more meaningful level.
🔑 Key Takeaways:
- The impact of changing consumer behaviour post-pandemic
- Why competing on price can actually hurt your business
- Understanding what you are really selling and why
- Practical examples to help you identify the emotional benefits of your products
- Actionable homework to dig deeper into your target audience
🔗 Also mentioned in this podcast #22 Discover Your Target Audience: Tips for Online Handmade Business Owners
Insta CTA
If you’ve been dreaming of turning your handmade shop into a thriving business, this is for you!
Right now, doors to the Handmade Business Success Academy (HBSA) are open until 8pm on 23rd October – your step-by-step system to grow consistent sales, feel confident in your marketing, and finally know what to focus on next.
Inside the HBSA, you’ll:
✨ Learn the proven system that takes you from stuck to scaling
✨ Get lifetime access to all 5 phases of training, plus templates and coaching
✨ Build a business that feels as good as it grows
👉 Join before doors close at 8pm on 23rd October: handmadebosses.com/hbsalist
Not sure if it’s the right fit yet?
Book a free Shop Clarity Call with Team HB – we’ll help you spot what’s holding your shop back and map out your next steps.
📅 Book your call here: https://zcal.co/t/teamhb/hbsalist
It’s time to stop guessing and start growing. Let’s get your handmade business moving forward with purpose!
86 episodes
Manage episode 466255865 series 3570096
📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!
🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into your USP (unique selling point).
🚀 Steph illustrates how to identify the real benefits your products offers customers. Whether you're selling jewellery, art, or any handmade item, this we will help you redefine your marketing strategy and connect with your target audience on a more meaningful level.
🔑 Key Takeaways:
- The impact of changing consumer behaviour post-pandemic
- Why competing on price can actually hurt your business
- Understanding what you are really selling and why
- Practical examples to help you identify the emotional benefits of your products
- Actionable homework to dig deeper into your target audience
🔗 Also mentioned in this podcast #22 Discover Your Target Audience: Tips for Online Handmade Business Owners
Insta CTA
If you’ve been dreaming of turning your handmade shop into a thriving business, this is for you!
Right now, doors to the Handmade Business Success Academy (HBSA) are open until 8pm on 23rd October – your step-by-step system to grow consistent sales, feel confident in your marketing, and finally know what to focus on next.
Inside the HBSA, you’ll:
✨ Learn the proven system that takes you from stuck to scaling
✨ Get lifetime access to all 5 phases of training, plus templates and coaching
✨ Build a business that feels as good as it grows
👉 Join before doors close at 8pm on 23rd October: handmadebosses.com/hbsalist
Not sure if it’s the right fit yet?
Book a free Shop Clarity Call with Team HB – we’ll help you spot what’s holding your shop back and map out your next steps.
📅 Book your call here: https://zcal.co/t/teamhb/hbsalist
It’s time to stop guessing and start growing. Let’s get your handmade business moving forward with purpose!
86 episodes
All episodes
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