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The Tobacco Playbook: 7. The Opponent

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Manage episode 268583621 series 2770967
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you win a battle, if you’re fighting in the wrong arena? A look at how the virtues of science were being used against the scientists. Uncertainty is an inherent part of climate change science, but the word means something different to scientists. This is the lowdown on how scientists are literally using a different language to us and why this has played into the hands of those who want to delay action on climate change.

From climate change to smoking and cancer, this is the story of how doubt has been manufactured. This 10 part series explores how powerful interests and sharp PR managers engineered doubt about the connection between smoking and cancer and how similar tactics were later used by some to make us doubt climate change. With the help of once-secret internal memos, we take you behind boardroom doors where such strategies were drawn up and explore how the narrative changed on one of the most important stories of our time - and how the marketing of doubt has undermined our willingness to believe almost everything.

Presenter: Peter Pomerantsev Producer: Phoebe Keane

  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 268583621 series 2770967
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you win a battle, if you’re fighting in the wrong arena? A look at how the virtues of science were being used against the scientists. Uncertainty is an inherent part of climate change science, but the word means something different to scientists. This is the lowdown on how scientists are literally using a different language to us and why this has played into the hands of those who want to delay action on climate change.

From climate change to smoking and cancer, this is the story of how doubt has been manufactured. This 10 part series explores how powerful interests and sharp PR managers engineered doubt about the connection between smoking and cancer and how similar tactics were later used by some to make us doubt climate change. With the help of once-secret internal memos, we take you behind boardroom doors where such strategies were drawn up and explore how the narrative changed on one of the most important stories of our time - and how the marketing of doubt has undermined our willingness to believe almost everything.

Presenter: Peter Pomerantsev Producer: Phoebe Keane

  continue reading

17 episodes

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