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My process for booking keynotes (the engine most overlook)

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Manage episode 525098183 series 3563626
Content provided by Jay Acunzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Acunzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you want to book more and better speaking opportunities, this is the episode for you.

I take a closer look at the process most speakers miss, not because they haven't had any success selling their offerings, but precisely because they have. Speaking works in the opposite way to almost everything else. It's an inverted commercial model. We need to embrace this fact and invest our time, energy, and budget accordingly, if we want to book more and better stages, charge or raise our speaker fees, and develop a sustainable pipeline of keynotes and speaking engagements.

There's a paradox at the center of what it takes to do this well. Get ready to reverse your process!

Get the full transcript and visual model→

Get my best resources for keynote speakers→

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

ENJOY THE SHOW? PLEASE SAY THANKS!

Leave a review on Apple Podcasts

Leave a rating on Spotify

Thanks for listening!

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 525098183 series 3563626
Content provided by Jay Acunzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Acunzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you want to book more and better speaking opportunities, this is the episode for you.

I take a closer look at the process most speakers miss, not because they haven't had any success selling their offerings, but precisely because they have. Speaking works in the opposite way to almost everything else. It's an inverted commercial model. We need to embrace this fact and invest our time, energy, and budget accordingly, if we want to book more and better stages, charge or raise our speaker fees, and develop a sustainable pipeline of keynotes and speaking engagements.

There's a paradox at the center of what it takes to do this well. Get ready to reverse your process!

Get the full transcript and visual model→

Get my best resources for keynote speakers→

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

ENJOY THE SHOW? PLEASE SAY THANKS!

Leave a review on Apple Podcasts

Leave a rating on Spotify

Thanks for listening!

  continue reading

57 episodes

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