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Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

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Manage episode 474765656 series 3517796
Content provided by David Perell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Perell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative.

00:00:00 Intro

00:00:32 Go direct

00:05:01 Beware of "perfect" writing

00:10:06 Ship-to-Yap ratio

00:15:20 Shaping a comms strategy

00:17:51 How to craft your message

00:22:57 Should you write with AI?

00:27:01 You don't need new ideas

00:32:13 Say what no one else will

00:35:20 The writing AI can't do

00:41:23 The power of the right messenger

00:47:31 Borrowing tactics from elections

00:55:12 Apple vs. crypto cults

01:02:38 How to launch your product

01:07:06 Stop making narcissistic announcements

01:09:55 What slogans work?

01:14:29 How to write an apology

Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Follow me

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

YouTube: https://www.youtube.com/@DavidPerellChannel

X: https://x.com/david_perell

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 474765656 series 3517796
Content provided by David Perell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Perell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative.

00:00:00 Intro

00:00:32 Go direct

00:05:01 Beware of "perfect" writing

00:10:06 Ship-to-Yap ratio

00:15:20 Shaping a comms strategy

00:17:51 How to craft your message

00:22:57 Should you write with AI?

00:27:01 You don't need new ideas

00:32:13 Say what no one else will

00:35:20 The writing AI can't do

00:41:23 The power of the right messenger

00:47:31 Borrowing tactics from elections

00:55:12 Apple vs. crypto cults

01:02:38 How to launch your product

01:07:06 Stop making narcissistic announcements

01:09:55 What slogans work?

01:14:29 How to write an apology

Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Follow me

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

YouTube: https://www.youtube.com/@DavidPerellChannel

X: https://x.com/david_perell

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

66 episodes

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