In this podcast episode, Matt Diamante shares his journey into the world of digital marketing and SEO, detailing his early experiences and the evolution of his career.

He discusses the importance of testing and analyzing content to achieve success, particularly in the realm of social media. Matt emphasizes the significance of video content in today's marketing landscape and explores strategies for leveraging platforms like LinkedIn to engage audiences effectively.

The conversation highlights the challenges and opportunities in navigating the ever-changing digital marketing environment.

We explore the intricacies of social media algorithms, particularly focusing on LinkedIn and the strategies for creating engaging content.

Matt and I discuss the importance of testing different content formats and styles, the challenges of predicting viral success, and how these principles can be applied beyond social media to enhance business strategies.

The conversation emphasizes the need for continuous experimentation and adaptation in the ever-evolving digital landscape.