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Thom Norman on whether diet change is a counterproductive ask (and what we could do instead)

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Manage episode 492060510 series 3466559
Content provided by Amy Odene & James Ozden, Amy Odene, and James Ozden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Odene & James Ozden, Amy Odene, and James Ozden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There are never-ending conversations in the animal advocacy movement about whether diet change is an effective ask for the public. Today, we speak with Thom from FarmKind on why he thinks asking people to donate, rather than change their diet, can be a much more promising approach.

We speak about why behaviour change is difficult, the many benefits of donating, what other social movements have used as their asks, as well as the different experiments FarmKind has run in their quest to figure out how to best raise funds for animal advocacy.

Mentioned resources

If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at [email protected]. Enjoy!

  continue reading

Chapters

1. The David vs Goliath Funding Gap (00:00:00)

2. Why Behavior Change Is Not Working (00:01:41)

3. The Problem With Diet Change Asks (00:07:25)

4. Donations As An Effective Alternative (00:14:14)

5. Farmkind's Compassion Calculator Experiment (00:19:34)

6. Effective Fundraising Challenges & Solutions (00:28:27)

7. Exploring New Fundraising Frontiers (00:38:50)

8. Future Plans and Resources (00:53:38)

58 episodes

Artwork
iconShare
 
Manage episode 492060510 series 3466559
Content provided by Amy Odene & James Ozden, Amy Odene, and James Ozden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Odene & James Ozden, Amy Odene, and James Ozden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There are never-ending conversations in the animal advocacy movement about whether diet change is an effective ask for the public. Today, we speak with Thom from FarmKind on why he thinks asking people to donate, rather than change their diet, can be a much more promising approach.

We speak about why behaviour change is difficult, the many benefits of donating, what other social movements have used as their asks, as well as the different experiments FarmKind has run in their quest to figure out how to best raise funds for animal advocacy.

Mentioned resources

If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at [email protected]. Enjoy!

  continue reading

Chapters

1. The David vs Goliath Funding Gap (00:00:00)

2. Why Behavior Change Is Not Working (00:01:41)

3. The Problem With Diet Change Asks (00:07:25)

4. Donations As An Effective Alternative (00:14:14)

5. Farmkind's Compassion Calculator Experiment (00:19:34)

6. Effective Fundraising Challenges & Solutions (00:28:27)

7. Exploring New Fundraising Frontiers (00:38:50)

8. Future Plans and Resources (00:53:38)

58 episodes

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