Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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How Swift CEO Liz Valentine Builds Innovative Digital Marketing Teams
Manage episode 312631175 series 3239918
Content provided by How I Hire, Noto Group, and Roy Notowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by How I Hire, Noto Group, and Roy Notowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As CEO and Co-Founder of Swift, a Portland-based, client-founded creative agency, Liz Valentine leads her team in making brilliant digital work for notable brands like Google, Gatorade, PayPal, Venmo, and many others. Liz began her career at Nike and brings over twenty years of experience in digital marketing to her current role. In 2014, Swift was acquired by the global data, tech, and creative powerhouse WPP. Liz was brought on as CEO of Wunderman Thompson West and Mobile for North America in 2019. She’ll share her inclusive, values-driven approach to building creative teams. We’ll also hear her hiring advice to leaders of fast-growing startups.
Highlights from our conversation include:
- Entrepreneurial thinking and digital innovation (2:10)
- Starting a creative agency (3:55)
- Her approach to diversity, equity, and inclusion (7:56)
- How she looks for candidates who thrive in an agency environment (11:26)
- “Swiftology” and how she assesses value-alignment (14:25)
- Making the shift to virtual work (18:43)
- Culture “fit” vs. culture “add” (21:19)
- What changed for Liz after the WPP acquisition (22:11)
- Hiring differences between Swift and WT (24:02)
- Overseeing values-driven hiring on a large scale (26:59)
- The many hats a modern CMO has to wear (29:15)
- Marketing during an economic downturn (30:34)
Visit HowIHire.com for transcripts and more on this episode.
Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.
Subscribe to How I Hire:
68 episodes
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Manage episode 312631175 series 3239918
Content provided by How I Hire, Noto Group, and Roy Notowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by How I Hire, Noto Group, and Roy Notowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As CEO and Co-Founder of Swift, a Portland-based, client-founded creative agency, Liz Valentine leads her team in making brilliant digital work for notable brands like Google, Gatorade, PayPal, Venmo, and many others. Liz began her career at Nike and brings over twenty years of experience in digital marketing to her current role. In 2014, Swift was acquired by the global data, tech, and creative powerhouse WPP. Liz was brought on as CEO of Wunderman Thompson West and Mobile for North America in 2019. She’ll share her inclusive, values-driven approach to building creative teams. We’ll also hear her hiring advice to leaders of fast-growing startups.
Highlights from our conversation include:
- Entrepreneurial thinking and digital innovation (2:10)
- Starting a creative agency (3:55)
- Her approach to diversity, equity, and inclusion (7:56)
- How she looks for candidates who thrive in an agency environment (11:26)
- “Swiftology” and how she assesses value-alignment (14:25)
- Making the shift to virtual work (18:43)
- Culture “fit” vs. culture “add” (21:19)
- What changed for Liz after the WPP acquisition (22:11)
- Hiring differences between Swift and WT (24:02)
- Overseeing values-driven hiring on a large scale (26:59)
- The many hats a modern CMO has to wear (29:15)
- Marketing during an economic downturn (30:34)
Visit HowIHire.com for transcripts and more on this episode.
Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.
Subscribe to How I Hire:
68 episodes
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Similar to How I Hire
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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