A LIVE podcast session recorded at the Young Beef Producers' Forum in Roma on 18 November 2022 with Alicia McClymont from Antola Trading and Sam Fryer from Black Box Co. Alicia and Sam talk about the decision to diversify their beef businesses in different ways: Alicia splitting her time between Bondi where she designs for her fashion business and Richmond in NW Queensland where she runs her beef property, and Sam opting to expand his knowledge through university, external training and now as an Account Manager at Black Box Co. This episode is, at its heart, about how to balance two things: external expectations and inner desires. In this context, it applies to business and is also a great conversation for anyone trying to weigh up between two options. Maybe you can have both?! **SHOW NOTES** ALERT: My first show notes with links to discussion points Young Beef Producers’ Forum: http://www.ybpf.com.au/ Antola Trading: http://www.antolatrading.com/ Black Box Co: http://www.blackboxco.com.au/ Sam Fryer’s episodes on Humans of Agriculture podcast: Episode 1 (Apple): http://podcasts.apple.com/au/podcast/36-hoa-im-lucky-with-sam-fryer/id1505040264?i=1000505829802 Episode 1 (Spotify): http://open.spotify.com/episode/6ubD9WLBqqvkJMukTTredJ?si=yeEHr5oXTIyetbMu05em3A Episode 2: http://humansofagriculture.com/episode/a-simple-call-to-check-in-on-a-mate-with-sam-fryer/ Islands in the Stream: https://www.youtube.com/watch?v=HQW7I62TNOw