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The Q&A episode
Manage episode 470628295 series 2118578
A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it.
On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was asked:
- How do you manage clients wanting to wordsmith your brand strategy work?
- What guidance should you give clients to help them implement your recommended brand strategy?
- How do you maintain brand consistency when people at your company won't use design templates?
- What is the current state of AI in naming?
- How can you attract new clients if you can't show your work online due to an NDA?
- Can you walk through the book publishing process?
Here are links to a few things mentioned during the episode:
- Brand Naming
- Designing Brand Identity, sixth edition
- David Placek, founder of Lexicon, on an early episode of the StartUp podcast
- AI-powered naming agency, Monika
- Tessera Trademark Screening
- Brand implementation agencies TenTen, Monigle, and BrandActive
- Clutch (B2B company reviews)
- Swiss Cheese Mono font
- Ohno Type School with James Edmondson
Thanks to everyone for your questions. If you have questions that I didn't answer, please reach out—maybe I'll do another one of these episodes at some point.
53 episodes
Manage episode 470628295 series 2118578
A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it.
On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was asked:
- How do you manage clients wanting to wordsmith your brand strategy work?
- What guidance should you give clients to help them implement your recommended brand strategy?
- How do you maintain brand consistency when people at your company won't use design templates?
- What is the current state of AI in naming?
- How can you attract new clients if you can't show your work online due to an NDA?
- Can you walk through the book publishing process?
Here are links to a few things mentioned during the episode:
- Brand Naming
- Designing Brand Identity, sixth edition
- David Placek, founder of Lexicon, on an early episode of the StartUp podcast
- AI-powered naming agency, Monika
- Tessera Trademark Screening
- Brand implementation agencies TenTen, Monigle, and BrandActive
- Clutch (B2B company reviews)
- Swiss Cheese Mono font
- Ohno Type School with James Edmondson
Thanks to everyone for your questions. If you have questions that I didn't answer, please reach out—maybe I'll do another one of these episodes at some point.
53 episodes
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