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Is Social Media Undervalued in the Sector? Are Investors Getting More Realistic? The Unite Share Price and Have Wellbeing Claims Become a Box-Ticking Exercise? Plus data from Cushman & Wakefield and Native.
Manage episode 515366287 series 3552718
Dan Smith is back to join Deenie Lee and Sarah Canning for episode 77 of Housed. As well as hearing about Dan's new arrival, the team discuss:
- Labour's pledge to build 1.5 million Homes
- The native Student life in 2025/26 report
- Whether social media is undervalued as a marketing tool
- Operators using box-ticking wellbeing claims
- The maintenance loan gap driving affordability crunch
- Cushman & Wakefield UK Student Accommodation Report
- Unite Students performance report and share price
Stay up to date on Housed podcast via its LinkedIn page.
Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI Good Management.
Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property.
Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.
Chapters
1. New Dad Update And Sponsor Intros (00:00:00)
2. Ambulance Dash And NHS Gratitude (00:03:40)
3. Panorama’s 1.5 Million Homes Debate (00:06:59)
4. Owning vs Renting And Community-Led Housing (00:12:30)
5. Native Report: Authenticity Over Hype (00:16:40)
6. Resident-Led Content That Actually Converts (00:22:40)
7. The Overloaded Social Media Role (00:27:20)
8. Can AI Free Site Teams’ Time (00:31:00)
9. Students Want Life Skills Not Slogans (00:34:40)
10. Partnerships, Affordability, And On‑Campus Activations (00:40:40)
82 episodes
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