From Psychology to STR Leader: Anna Morris on Hosting in Scotland

Host Planet: Expert Insights for Short-Term Rentals

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7d ago 30:37

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In this Host Planet Playbook feature, sponsored by Hospitable, James speaks with Anna Calder Urquhart Morris from Adore Scotland and The Edinburgh Address.

Anna shares her remarkable journey from studying psychology to taking over her family’s apartment and ultimately scaling into one of Scotland’s most respected short-term rental operators.

She discusses the mindset and transferable skills that helped her grow from one property to more than 100, the unique challenges of hosting in Edinburgh, and the impact of Scotland’s controversial licensing laws. Anna also explains why lawmakers need to listen more closely to the sector, how the regulations have affected the Edinburgh Festival Fringe, and what it takes to deliver an exceptional guest experience while keeping owners happy.

1:43 Adore Scotland and The Edinburgh Address

2:16 Anna’s STR journey: from psychology to running a family apartment

5:40 The transferable skills from psychology

8:47 Scaling from 1-100

10:17 Hosting in Edinburgh

11:29 Scotland’s controversial licensing laws for short-term rentals

15:55 Scottish lawmakers need to listen to the sector

16:59 How licensing has affected the Edinburgh Festival Fringe

19:12 How to deliver a great guest experience

21:16 How to keep owners happy

23:27 What Anna loves most about her work

24:28 Quickfire questions

27:50 Shoutout

28:28 Ultimate goal for the business

Download a free copy of the Host Planet Playbook: https://www.hostplanet.club/host-planet-playbook

The Host Planet Playbook was created in collaboration with the property management software, Hospitable. Interested in using a PMS which will help you manage your rentals on autopilot? Get 25% off Hospitable for the first three months: https://hospitable.com/partners/hostplanet

Anna Calder Urquart Morris: https://www.linkedin.com/in/anna-calder-urquhart-morris-85533317/

Adore Scotland: https://www.adorescotland.com/

The Edinburgh Address: https://www.theedinburghaddress.com/

The Host Planet Playbook series is presented by James Varley, Founder and CEO of Host Planet. Connect with James on LinkedIn: https://www.linkedin.com/in/jdsvarley/

Host Planet: https://www.hostplanet.club/

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