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#298 Vimal Arumugam Co-Founder and CEO at Baked Bird - Redefining Fast Food with a Healthy Twist

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Manage episode 481373154 series 2440155
Content provided by Michael Tingsager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Tingsager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we delve into the journey of Vimal Arumugam, the co-founder of Baked Bird, a unique baked chicken concept. Vimal shares the inception story of Baked Bird, which began from a shared love for chicken wings and evolved into a thriving hospitality business. He discusses the challenges faced in transitioning from a corporate career to the food industry, the importance of differentiating from competitors by offering a healthy alternative to fried chicken, and the significance of community support. Vimal also touches on the impact of the COVID-19 pandemic, the strategic decisions behind their business growth, and their future aspirations for Baked Bird. From starting as a weekend market stall to opening their first brick-and-mortar location, this episode captures the essence of passion-driven entrepreneurship and the relentless pursuit of innovation in the food industry.

Connect with Vimal:

https://www.linkedin.com/in/vimal-arumugam-77a51956/

https://www.linkedin.com/company/baked-bird/

https://bakedbird.co.uk/

https://www.instagram.com/bakedbird

Connect with the podcast

Join the Hospitality Mavericks newsletter

Tune in via your favourite podcast platform - here

More episodes for you to check out here


This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
  continue reading

352 episodes

Artwork
iconShare
 
Manage episode 481373154 series 2440155
Content provided by Michael Tingsager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Tingsager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we delve into the journey of Vimal Arumugam, the co-founder of Baked Bird, a unique baked chicken concept. Vimal shares the inception story of Baked Bird, which began from a shared love for chicken wings and evolved into a thriving hospitality business. He discusses the challenges faced in transitioning from a corporate career to the food industry, the importance of differentiating from competitors by offering a healthy alternative to fried chicken, and the significance of community support. Vimal also touches on the impact of the COVID-19 pandemic, the strategic decisions behind their business growth, and their future aspirations for Baked Bird. From starting as a weekend market stall to opening their first brick-and-mortar location, this episode captures the essence of passion-driven entrepreneurship and the relentless pursuit of innovation in the food industry.

Connect with Vimal:

https://www.linkedin.com/in/vimal-arumugam-77a51956/

https://www.linkedin.com/company/baked-bird/

https://bakedbird.co.uk/

https://www.instagram.com/bakedbird

Connect with the podcast

Join the Hospitality Mavericks newsletter

Tune in via your favourite podcast platform - here

More episodes for you to check out here


This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
  continue reading

352 episodes

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