Rola Ghotmeh is an award winning Creative Entrepreneur and Founder - Chief Creative Office of The Creative 9 agency, a fast-growing boutique communications agency. Evolving from a creative advertising professional into the executive leader of a dynamic agency, she successfully steered it toward accelerated growth, both in revenue and reputation working with a range of world renowned international and local brands.

Last Message: "Have the courage to be creative"

0:00 Intro

3:29 Rola’s background

6:28 Rola’s love for drawing

9:33 Why business not art?

14:13 How do you define creativity?

17:08 How can you develop your creativity?

24:18 Building your confidence as a creative

26:19 Thinking outside the box

28:32 Creative vs strategic thinking

35:38 Rola’s WHY

38:33 AI in Marketing

45:04 Lessons from 10 years of agency life

47:08 The power of passion

50:38 Managing clients' expectations

54:26 Recruiting & retaining talent

59:50 Leadership

1:08:38 The fulfillment from mentoring people

1:12:08 Proud

1:12:41 Last message

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