The Future Of NBA Coverage: Will Amazon And NBC Get It Right With Bloomberg News Randall Williams Hoopsology podcast

The Future of NBA Coverage: Will Amazon and NBC Get It Right with Bloomberg News Randall Williams

11h ago 38:19

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In this episode, we chat with Bloomberg News Randall Williams to explore why the league’s biggest broadcast partner—ESPN—is failing to tell compelling stories, and how that’s hurting ratings, young stars, and even the Finals.

🎙️ We dig into:

Why small-market teams like OKC & Indiana deserve better media coverage

The NBA’s obsession with nostalgia and how it stunts new storylines

Missed opportunities with Jokic, Haliburton, SGA, and Caitlin Clark

The cultural divide between today’s players and the media

How new partners like Amazon and NBC could rewrite the future of basketball storytelling

💬 “It’s so drama-focused, it isn’t about the game anymore.”

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