Well-targeted and crafted digital marketing is key to business success nowadays. It allows you to reach a bigger audience while making sure they get your intended message. But this is more than just being visible on social media and constantly producing engaging content. Matthew Sullivan sits down with JP Clement, CEO of Boomtime, to discuss making digital marketing strategies more holistic and relatable. He explains what it takes to develop the right content that truly resonates with the people and the most important KPI factors to consider. JP also talks about bringing back the human aspect into digital marketing, emphasizing the best approach in choosing the appropriate person to stand as the face of your company.