How can you create your brand so that you make your customers feel something when they look at it, wear it, buy it, and smell it? Matthew Sullivan's guest today, Kyle Duford, is an expert at crafting outstanding experiences for global brands. Kyle is the Executive Creative Director at The Brand Leader.

Join in the conversation as Kyle explains that what people want to hear is the spirit of what makes you who you are. Therefore, you need to be clear on your core values and mission statement. Doing so helps you nail your messaging and attract the right customers. Are you excited to hear more branding tips? Tune in!