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Beyond posting every now and then, do you have a Social Media strategy? Do you need one? Yes! Just having tools is not enough; you need to learn how to use them properly – and in today’s program, we’re doing just that: Host Jeffrey Burke chats with social media guru Clint Calder of Rockon Media about Search Engine Optimization, building your brand, Social Media Marketing, how to get started, and more.
Clint Calder helps brands tell stories, then make sure they get seen by the right people. After graduating from BYU’s Ad Program, Clint spent six years in New York City working as a Mad Man for Sprinklr, Ogilvy, and Vayner Media under Gary Vaynerchuk. At the time, his bread and butter was Facebook Ads—overseeing $30M in social ad spend for brands like IBM, Dove, and Chase. Now back in Utah, Clint launched ROCKON MEDIA to cut through buzzwords and help brands tell stories that stop the doom scroll. As Clint says, "We do great work, weird work, and work that sticks." He adds, "I trust my gut, stay curious, read and write, and have an unhealthy obsession with Leica cameras."

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