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“Look! Up in the sky! It’s a bird. It’s a plane …” While “Captain Cran Man,” aka Stephen Lukawski, may not soar above like Superman, he is a super-man in the field of nutraceuticals. His groundbreaking work translating complex scientific advancements into marketable consumer products has been a paradigm-shift of the highest order. (And his “KISC My Health” radio show has been a game-changer, too.) He joins host Jeffrey Burke to discuss his sparkling career, amazing advances, and where we go from here.
Leading Specialty Ingredients Company as President and CEO, his tenured expertise encompasses a broad scope within the nutraceutical industry, from pioneering advanced formulations to executing strategic brand management. At the helm of Fruit d’Or Nutraceuticals, he's honed his skills in new business development and key account management, establishing them as a global leader in all-natural cranberry and blueberry ingredients.
Their mission advances through rigorous research and fostering value-added opportunities in botanical byproducts. The team's collaborative efforts in sales, marketing, and distribution have successfully translated complex scientific advancements into marketable consumer products, reinforcing our commitment to evidence-based nutrition and quality assurance. Their approach emphasizes trust and long-term partnerships, pivotal to sustaining growth and innovation.
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