Go offline with the Player FM app!
360 | Serving Diverse Buyers With a Smarter Media Mix | with Christine Monaghan
Manage episode 524317961 series 2470924
Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last.
In This Conversation We Discuss:
- [00:00] Intro
- [00:33] Sponsor: Taboola
- [01:49] Building brands through storytelling
- [04:34] Tracing the roots of storytelling
- [06:23] Sponsor: Next Insurance
- [07:36] Evaluating early-stage customer signals
- [10:09] Testing assumptions about customers
- [12:22] Callouts
- [12:32] Surveying customers to validate assumptions
- [14:55] Leveraging insights to improve messaging
- [18:15] Testing media to find what converts
- [21:28] Sponsor: Electric Eye
- [22:33] Sponsor: Freight Right
- [24:36] Connecting blogs to nurture discovery
- [27:15] Targeting platforms where customers exist
- [28:58] Optimizing ads for long-term growth
- [34:48] Understanding top-of-funnel users
Resources:
- Subscribe to Honest Ecommerce on Youtube
- The modern way to drink milk almondcow.co/
- Follow Christine Monaghan linkedin.com/in/christine-monaghan
- Reach your best audience at the lowest cost! discover.taboola.com/honest/
- Easy, affordable coverage that grows with your business nextinsurance.com/honest/
- Schedule an intro call with one of our experts electriceye.io/connect
- Turn your domestic business into an international business freightright.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
509 episodes
Manage episode 524317961 series 2470924
Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last.
In This Conversation We Discuss:
- [00:00] Intro
- [00:33] Sponsor: Taboola
- [01:49] Building brands through storytelling
- [04:34] Tracing the roots of storytelling
- [06:23] Sponsor: Next Insurance
- [07:36] Evaluating early-stage customer signals
- [10:09] Testing assumptions about customers
- [12:22] Callouts
- [12:32] Surveying customers to validate assumptions
- [14:55] Leveraging insights to improve messaging
- [18:15] Testing media to find what converts
- [21:28] Sponsor: Electric Eye
- [22:33] Sponsor: Freight Right
- [24:36] Connecting blogs to nurture discovery
- [27:15] Targeting platforms where customers exist
- [28:58] Optimizing ads for long-term growth
- [34:48] Understanding top-of-funnel users
Resources:
- Subscribe to Honest Ecommerce on Youtube
- The modern way to drink milk almondcow.co/
- Follow Christine Monaghan linkedin.com/in/christine-monaghan
- Reach your best audience at the lowest cost! discover.taboola.com/honest/
- Easy, affordable coverage that grows with your business nextinsurance.com/honest/
- Schedule an intro call with one of our experts electriceye.io/connect
- Turn your domestic business into an international business freightright.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
509 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.