Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

360 | Serving Diverse Buyers With a Smarter Media Mix | with Christine Monaghan

38:49
 
Share
 

Manage episode 524317961 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last.

In This Conversation We Discuss:

  • [00:00] Intro
  • [00:33] Sponsor: Taboola
  • [01:49] Building brands through storytelling
  • [04:34] Tracing the roots of storytelling
  • [06:23] Sponsor: Next Insurance
  • [07:36] Evaluating early-stage customer signals
  • [10:09] Testing assumptions about customers
  • [12:22] Callouts
  • [12:32] Surveying customers to validate assumptions
  • [14:55] Leveraging insights to improve messaging
  • [18:15] Testing media to find what converts
  • [21:28] Sponsor: Electric Eye
  • [22:33] Sponsor: Freight Right
  • [24:36] Connecting blogs to nurture discovery
  • [27:15] Targeting platforms where customers exist
  • [28:58] Optimizing ads for long-term growth
  • [34:48] Understanding top-of-funnel users

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

509 episodes

Artwork
iconShare
 
Manage episode 524317961 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last.

In This Conversation We Discuss:

  • [00:00] Intro
  • [00:33] Sponsor: Taboola
  • [01:49] Building brands through storytelling
  • [04:34] Tracing the roots of storytelling
  • [06:23] Sponsor: Next Insurance
  • [07:36] Evaluating early-stage customer signals
  • [10:09] Testing assumptions about customers
  • [12:22] Callouts
  • [12:32] Surveying customers to validate assumptions
  • [14:55] Leveraging insights to improve messaging
  • [18:15] Testing media to find what converts
  • [21:28] Sponsor: Electric Eye
  • [22:33] Sponsor: Freight Right
  • [24:36] Connecting blogs to nurture discovery
  • [27:15] Targeting platforms where customers exist
  • [28:58] Optimizing ads for long-term growth
  • [34:48] Understanding top-of-funnel users

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

509 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play