Go offline with the Player FM app!
351 | Weaving Trust Into Every Customer Experience | with Beau Wangtrakuldee
Manage episode 513368251 series 2470924
Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepreneur, Beau is reimagining protective apparel with clean chemistry, circular materials, and design that finally puts the user first.
After a lab accident exposed the flaws in traditional PPE, Beau built AmorSui to bridge the gap between safety, comfort, and sustainability: offering PFAS-free, recyclable, and biobased alternatives trusted by global brands like Thermo Fisher Scientific and Benco Dental.
Whether you’re building a mission-driven ecommerce brand or rethinking your product’s lifecycle, Beau shares a masterclass in turning real-world problems into scalable innovation, proving that circular design and commercial growth can coexist.
In This Conversation We Discuss:
- [00:30] Intro
- [01:01] Building comfort and safety into every product
- [01:46] Creating a business from personal experience
- [04:37] Designing products people actually reuse
- [06:10] Validating ideas through real user stories
- [08:12] Raising capital before manufacturing begins
- [08:47] Allocating funds beyond first production run
- [09:45] Navigating minimum order quantity realities
- [10:32] Launching pre-sales with finished prototypes
- [11:04] Stay updated with new episodes
- [11:14] Balancing safety standards with speed to market
- [12:37] Episode Sponsors: Electric Eye & Heatmap
- [15:18] Marketing through word-of-mouth momentum
- [17:01] Refining targeting through early experiments
- [19:00] Discovering growth through customer feedback
- [21:34] Testing demand before building logistics
- [23:17] Learning quickly by shipping imperfect products
- [24:09] Focusing every decision on the end user
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Modern PPE brand that protects people and the planet amorsui.com/
- Follow Beau Wangtrakuldee linkedin.com/in/beauwangtrakuldee
- Schedule an intro call with one of our experts electriceye.io/connect
- Clear, real-time data built for ecommerce optimization heatmap.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
496 episodes
Manage episode 513368251 series 2470924
Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepreneur, Beau is reimagining protective apparel with clean chemistry, circular materials, and design that finally puts the user first.
After a lab accident exposed the flaws in traditional PPE, Beau built AmorSui to bridge the gap between safety, comfort, and sustainability: offering PFAS-free, recyclable, and biobased alternatives trusted by global brands like Thermo Fisher Scientific and Benco Dental.
Whether you’re building a mission-driven ecommerce brand or rethinking your product’s lifecycle, Beau shares a masterclass in turning real-world problems into scalable innovation, proving that circular design and commercial growth can coexist.
In This Conversation We Discuss:
- [00:30] Intro
- [01:01] Building comfort and safety into every product
- [01:46] Creating a business from personal experience
- [04:37] Designing products people actually reuse
- [06:10] Validating ideas through real user stories
- [08:12] Raising capital before manufacturing begins
- [08:47] Allocating funds beyond first production run
- [09:45] Navigating minimum order quantity realities
- [10:32] Launching pre-sales with finished prototypes
- [11:04] Stay updated with new episodes
- [11:14] Balancing safety standards with speed to market
- [12:37] Episode Sponsors: Electric Eye & Heatmap
- [15:18] Marketing through word-of-mouth momentum
- [17:01] Refining targeting through early experiments
- [19:00] Discovering growth through customer feedback
- [21:34] Testing demand before building logistics
- [23:17] Learning quickly by shipping imperfect products
- [24:09] Focusing every decision on the end user
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Modern PPE brand that protects people and the planet amorsui.com/
- Follow Beau Wangtrakuldee linkedin.com/in/beauwangtrakuldee
- Schedule an intro call with one of our experts electriceye.io/connect
- Clear, real-time data built for ecommerce optimization heatmap.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
496 episodes
모든 에피소드
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.