348 | Redefining Loyalty as Multi-Brand Status | with Ty Haney

Honest Ecommerce

Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

1M ago 28:57

MP3•Episode home

Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.

What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is now helping consumer companies reimagine loyalty, moving beyond points and email blasts into gamified, multi-brand ecosystems where fans prove their status, earn rewards, and build daily habits with the brands they love.

Ty’s story blends personal insight with category innovation. From turning Outdoor Voices into a movement brand, to navigating the challenges of inventory-heavy DTC, to now building a software platform that redefines how brands grow, she’s seen the ups, downs, and pivots that come with scaling in Ecommerce.

Whether you’re building a DTC brand, rethinking customer loyalty, or searching for new ways to deepen community engagement, Ty offers an unfiltered look at what it takes to transform personal pain points into platforms that fuel the next era of growth.

In This Conversation We Discuss:

[00:24] Intro
[01:08] Starting a brand from personal pain points
[02:34] Expanding offerings while simplifying choice
[04:40] Focusing on product before scaling
[06:17] Building go-to-market around community
[07:36] Stay updated with new episodes
[07:48] Building momentum with early funding
[08:27] Pioneering UGC early on Instagram
[10:06] Challenging the direct-to-consumer thesis
[12:16] Building TYB from hard-earned lessons
[13:21] Episode Sponsors: Electric Eye, Heatmap, Grow
[16:30] Starting new ventures after stepping away
[17:33] Building TYB as a rewards platform
[18:56] Expanding into Target and Erewhon retail
[20:51] Scaling community commerce into growth
[23:21] Expanding loyalty into daily engagement
[27:47] Inviting brands to build fan channels

Resources:

Subscribe to Honest Ecommerce on Youtube
Technical apparel for recreation outdoorvoices.com/
Plant-based steady energy supplements getjoggy.com/
Community rewards platform, where community engagement pays off tyb.xyz/
Follow Ty Haney linkedin.com/in/ty-haney-a4b1561a
Schedule an intro call with one of our experts electriceye.io/connect
Clear, real-time data built for ecommerce optimization heatmap.com/honest
The Premier Conference for Ecommerce Operators joingrow.com

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

499 episodes

#E-Commerce #Tech #Advertising #Advice #Digital #Ecommerce #Marketing #Shopify #Shopify Expert Chase Clymer #Business #Industries #Podcasting Education