Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

331 | Persistence Powers Long-Term Growth | with Celeste Hilling

32:45
 
Share
 

Manage episode 484966216 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin’s natural defenses.

Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.

Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.

In This Conversation We Discuss:

  • [00:42] Intro
  • [00:54] Exploring wellness through skin health
  • [01:18] Bringing science into a vanity-driven space
  • [02:06] Educating consumers with purpose and clarity
  • [03:09] Reframing wellness as a real market need
  • [07:06] Estimating costs and timelines realistically
  • [10:27] Building momentum through word of mouth
  • [11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach
  • [17:02] Bootstrapping growth with strategic partners
  • [18:41] Investing in backend infrastructure early
  • [20:18] Launching Ecommerce from day one
  • [23:19] Collaborating early to build awareness

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

466 episodes

Artwork
iconShare
 
Manage episode 484966216 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin’s natural defenses.

Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.

Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.

In This Conversation We Discuss:

  • [00:42] Intro
  • [00:54] Exploring wellness through skin health
  • [01:18] Bringing science into a vanity-driven space
  • [02:06] Educating consumers with purpose and clarity
  • [03:09] Reframing wellness as a real market need
  • [07:06] Estimating costs and timelines realistically
  • [10:27] Building momentum through word of mouth
  • [11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach
  • [17:02] Bootstrapping growth with strategic partners
  • [18:41] Investing in backend infrastructure early
  • [20:18] Launching Ecommerce from day one
  • [23:19] Collaborating early to build awareness

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

466 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play