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331 | Persistence Powers Long-Term Growth | with Celeste Hilling
Manage episode 484966216 series 2470924
Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin’s natural defenses.
Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.
Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.
In This Conversation We Discuss:
- [00:42] Intro
- [00:54] Exploring wellness through skin health
- [01:18] Bringing science into a vanity-driven space
- [02:06] Educating consumers with purpose and clarity
- [03:09] Reframing wellness as a real market need
- [07:06] Estimating costs and timelines realistically
- [10:27] Building momentum through word of mouth
- [11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach
- [17:02] Bootstrapping growth with strategic partners
- [18:41] Investing in backend infrastructure early
- [20:18] Launching Ecommerce from day one
- [23:19] Collaborating early to build awareness
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Best Skin Care Products for All Skin Types skinauthority.com/
- Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64
- Schedule an intro call with one of our experts electriceye.io/connect
- Drive revenue through affiliates & referrals socialsnowball.io/honest
- Revolutionize your inventory and fulfillment process portless.com/
- Level up your global sales withreach.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
466 episodes
Manage episode 484966216 series 2470924
Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin’s natural defenses.
Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.
Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.
In This Conversation We Discuss:
- [00:42] Intro
- [00:54] Exploring wellness through skin health
- [01:18] Bringing science into a vanity-driven space
- [02:06] Educating consumers with purpose and clarity
- [03:09] Reframing wellness as a real market need
- [07:06] Estimating costs and timelines realistically
- [10:27] Building momentum through word of mouth
- [11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach
- [17:02] Bootstrapping growth with strategic partners
- [18:41] Investing in backend infrastructure early
- [20:18] Launching Ecommerce from day one
- [23:19] Collaborating early to build awareness
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Best Skin Care Products for All Skin Types skinauthority.com/
- Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64
- Schedule an intro call with one of our experts electriceye.io/connect
- Drive revenue through affiliates & referrals socialsnowball.io/honest
- Revolutionize your inventory and fulfillment process portless.com/
- Level up your global sales withreach.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
466 episodes
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