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325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

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Manage episode 477002636 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth.

Bootstrapped from scratch, 12th Tribe reflects Demi’s hands-on leadership across every function, from designing product drops to building workflows that streamline team execution. She’s driven by a mission to not only create beautiful apparel, but to curate a lifestyle rooted in confidence, freedom, and community.

Demi is also a systems thinker, embracing AI and automation to scale brand voice, streamline content, and optimize customer journeys. She’s trained ChatGPT to mirror her own copy style, implemented AI-driven SMS segmentation, and continues to experiment with tools that bring brand and tech closer together.

In This Conversation We Discuss:

  • [00:40] Intro
  • [01:00] Building a site before Shopify blew up
  • [03:34] Testing demand without inventory risk
  • [05:06] Leveraging organic social growth
  • [07:09] Responding quickly to market shifts
  • [08:57] Episode Sponsors: Intelligems & Electric Eye
  • [12:01] Refocusing on your core customer
  • [14:10] Scaling brand voice using AI

Want more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!

Learn more at eTail’s official sites:

etaileast.wbresearch.com/

etailwest.wbresearch.com/

Resources:

If you’re enjoying the show, we’d love it if you

left Honest Ecommerce a review on Apple Podcasts

. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

460 episodes

Artwork
iconShare
 
Manage episode 477002636 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth.

Bootstrapped from scratch, 12th Tribe reflects Demi’s hands-on leadership across every function, from designing product drops to building workflows that streamline team execution. She’s driven by a mission to not only create beautiful apparel, but to curate a lifestyle rooted in confidence, freedom, and community.

Demi is also a systems thinker, embracing AI and automation to scale brand voice, streamline content, and optimize customer journeys. She’s trained ChatGPT to mirror her own copy style, implemented AI-driven SMS segmentation, and continues to experiment with tools that bring brand and tech closer together.

In This Conversation We Discuss:

  • [00:40] Intro
  • [01:00] Building a site before Shopify blew up
  • [03:34] Testing demand without inventory risk
  • [05:06] Leveraging organic social growth
  • [07:09] Responding quickly to market shifts
  • [08:57] Episode Sponsors: Intelligems & Electric Eye
  • [12:01] Refocusing on your core customer
  • [14:10] Scaling brand voice using AI

Want more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!

Learn more at eTail’s official sites:

etaileast.wbresearch.com/

etailwest.wbresearch.com/

Resources:

If you’re enjoying the show, we’d love it if you

left Honest Ecommerce a review on Apple Podcasts

. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

460 episodes

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