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316 | Scaling a Thriving Ecommerce Brand | with Allison Herman

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Manage episode 465950675 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children’s activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel.

After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in apparel manufacturing, sourcing, and merchandising, Allison continues to innovate, bringing functional and stylish activewear to the next generation.

In This Conversation We Discuss:

  • [00:37] Intro
  • [01:16] Updating legacy products for growth
  • [02:15] Finding the perfect business fit
  • [03:25] Designing activewear for all sizes
  • [04:21] Growing through brand ambassadors
  • [05:56] Diversifying product mix for growth
  • [07:51] Expanding into retail partnerships
  • [08:40] Leveraging social for brand awareness
  • [09:48] Expanding brand reach through events
  • [10:30] Networking for business growth
  • [10:53] Episode sponsors: StoreTester and Intelligems
  • [14:05] Learning from costly branding mistakes
  • [15:55] Tailoring product mix for retailers
  • [16:38] Finding the right people to support growth
  • [17:42] Launching products beyond seasonal drops
  • [19:37] Building a mission-driven brand

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

466 episodes

Artwork
iconShare
 
Manage episode 465950675 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children’s activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel.

After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in apparel manufacturing, sourcing, and merchandising, Allison continues to innovate, bringing functional and stylish activewear to the next generation.

In This Conversation We Discuss:

  • [00:37] Intro
  • [01:16] Updating legacy products for growth
  • [02:15] Finding the perfect business fit
  • [03:25] Designing activewear for all sizes
  • [04:21] Growing through brand ambassadors
  • [05:56] Diversifying product mix for growth
  • [07:51] Expanding into retail partnerships
  • [08:40] Leveraging social for brand awareness
  • [09:48] Expanding brand reach through events
  • [10:30] Networking for business growth
  • [10:53] Episode sponsors: StoreTester and Intelligems
  • [14:05] Learning from costly branding mistakes
  • [15:55] Tailoring product mix for retailers
  • [16:38] Finding the right people to support growth
  • [17:42] Launching products beyond seasonal drops
  • [19:37] Building a mission-driven brand

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

466 episodes

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