Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Bonus Episode: Defining Success Before Launching Anything with Tim Wilson

35:14
 
Share
 

Manage episode 488317658 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity into clarity.

Before co-founding facts & feelings, Tim led analytics practices at multiple agencies, advised Fortune 500 companies on digital data strategy, and built out BI infrastructure at a $500M B2B tech firm. He’s also the co-author of Analytics the Right Way: A Business Leader’s Guide to Putting Data to Productive Use and co-host of the long-running Analytics Power Hour podcast.

Whether clarifying what “success” really looks like before a new feature launch or helping teams choose the right level of analytical rigor for a given decision, Tim focuses on making data work for the business, not the other way around. He offers a practical framework for leaders overwhelmed by dashboards, and a philosophy for analysts who want to be more than just report generators.

In This Conversation We Discuss:

  • [00:39] Intro
  • [01:15] Shifting from in-house roles to agency work
  • [02:16] Highlighting the cost of overbuilding tech stacks
  • [04:36] Pushing back on data-only decision making
  • [07:13] Avoiding narrow ad metrics that mislead growth
  • [10:08] Using AI to scale low-effort interactions smartly
  • [12:38] Translating ideas into testable hypotheses
  • [19:02] Differentiating high-credibility opinions in UX
  • [20:00] Using split tests to validate costly changes
  • [21:14] Skipping tests for clear conversion blockers
  • [23:32] Filtering user recordings for CRO opportunities
  • [26:13] Using logic when data can’t prove causality
  • [29:39] Measuring what actually matters in performance

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

487 episodes

Artwork
iconShare
 
Manage episode 488317658 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity into clarity.

Before co-founding facts & feelings, Tim led analytics practices at multiple agencies, advised Fortune 500 companies on digital data strategy, and built out BI infrastructure at a $500M B2B tech firm. He’s also the co-author of Analytics the Right Way: A Business Leader’s Guide to Putting Data to Productive Use and co-host of the long-running Analytics Power Hour podcast.

Whether clarifying what “success” really looks like before a new feature launch or helping teams choose the right level of analytical rigor for a given decision, Tim focuses on making data work for the business, not the other way around. He offers a practical framework for leaders overwhelmed by dashboards, and a philosophy for analysts who want to be more than just report generators.

In This Conversation We Discuss:

  • [00:39] Intro
  • [01:15] Shifting from in-house roles to agency work
  • [02:16] Highlighting the cost of overbuilding tech stacks
  • [04:36] Pushing back on data-only decision making
  • [07:13] Avoiding narrow ad metrics that mislead growth
  • [10:08] Using AI to scale low-effort interactions smartly
  • [12:38] Translating ideas into testable hypotheses
  • [19:02] Differentiating high-credibility opinions in UX
  • [20:00] Using split tests to validate costly changes
  • [21:14] Skipping tests for clear conversion blockers
  • [23:32] Filtering user recordings for CRO opportunities
  • [26:13] Using logic when data can’t prove causality
  • [29:39] Measuring what actually matters in performance

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

487 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play