Welcome to Hometown Jax, where hosts Aaron Bacus and Jason Kindler sit down with Jacksonville’s local legends—entrepreneurs, creators, and business owners—to share the real stories behind their success. From humble beginnings to breakthrough moments, each episode explores the grit, heart, and hustle that power Jacksonville’s business community.

In this episode, Aaron sits down with Brady and Alyssa Hammond, the dynamic husband-and-wife duo behind one of Northeast Florida’s most unique local TV series. What started as a career pivot from education to real estate evolved into a full-blown production showcasing the neighborhoods and attractions that make the region so special. The Hammonds share their journey from teachers to realtors to local TV hosts, how their HGTV-style show came to life, and why storytelling and local pride have become their biggest tools for business growth. If you love real estate, creative entrepreneurship, or just want to hear how passion projects can unexpectedly turn into opportunities, this one’s for you.