Is Your Home Care Website Getting Traffic, But No Calls? Let's Fix That. Home Care Marketing & Sales Mastery By Approved Senior Network® podcast

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Is Your Home Care Website Getting Traffic, But No Calls? Let's Fix That.

3d ago 20:36

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Is Your Home Care Website Getting Traffic, But No Calls? Let's Fix That.
#homecaremarketing #homecare #homecarewebsites #homecarebusiness
https://ASNHomeCareMarketing.com
888-404-1513
A daughter sits bedside, Googling “home care near me,” and your site loads in three seconds that feel like forever. We built this episode around that moment—the five-second window where trust is won, calls are made, and care begins. If your analytics say “healthy traffic” but your phone stays quiet, this is the candid, step-by-step reset you’ve been waiting for.
We start by reframing the goal: visibility without conversion is a vanity metric. Then we dig into the real blockers hurting home care agencies right now—confusing headlines, weak calls to action, stock photos everyone has seen, slow mobile pages, and the silent killer of ROI: no live answer when families call. You’ll learn how emotional decision-making shapes the entire buyer journey and why your homepage must mirror the four most common triggers for care: new diagnosis, discharge recovery, fall risk, and family caregiver burnout. We show how to turn each trigger into a clear section with empathetic copy, outcome promises, social proof, and strong tap-to-call buttons that work on every screen.
From there, we share practical upgrades you can ship fast: original photos and short testimonial videos from real families and caregivers, call tracking that proves which pages drive inquiries, instant text and email alerts for form submissions, and scheduling options that capture after-hours demand. We also walk through a “fast track” website and SEO framework used by agencies to increase inquiries, strengthen AI and search visibility for terms like 24-hour home care, and reduce bounce on mobile. Plus, we’ve got resources to make execution easier: a free website audit you can book via our barcode link, sales training cohorts with flexible holiday scheduling, and a community marketing store stocked with vetted items for monthly campaigns.
If you’re ready to turn clicks into conversations and conversations into care, tune in, take notes, and choose one change to implement this week. Subscribe, share this with a colleague who needs a conversion boost, and leave a quick review to help more home care teams find us.

A daughter sits bedside, Googling “home care near me,” and your site loads in three seconds that feel like forever. We built this episode around that moment—the five-second window where trust is won, calls are made, and care begins. If your analytics say “healthy traffic” but your phone stays quiet, this is the candid, step-by-step reset you’ve been waiting for.
We start by reframing the goal: visibility without conversion is a vanity metric. Then we dig into the real blockers hurting home care agencies right now—confusing headlines, weak calls to action, stock photos everyone has seen, slow mobile pages, and the silent killer of ROI: no live answer when families call. You’ll learn how emotional decision-making shapes the entire buyer journey and why your homepage must mirror the four most common triggers for care: new diagnosis, discharge recovery, fall risk, and family caregiver burnout. We show how to turn each trigger into a clear section with empathetic copy, outcome promises, social proof, and strong tap-to-call buttons that work on every screen.
From there, we share practical upgrades you can ship fast: original photos and short testimonial videos from real families and caregivers, call tracking that proves which pages d

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Chapters

1. Framing The Real Goal (00:00:00)

2. Traffic Without Calls Problem (00:00:44)

3. Why More Traffic Isn’t Enough (00:03:30)

4. What Blocks Conversions (00:06:50)

5. Mobile, Speed, And Trust (00:11:05)

6. The Five-Second Trust Test (00:15:10)

7. How Families Decide On Care (00:15:43)

8. Fixing Messaging And CTAs (00:18:40)

468 episodes

#Business #Marketing #Valerie VanBooven RN BSN #Home Care Marketing #Senior Care Industry #Home Care Sales #Home Care Leads #Home Care Clients #MBA #Entrepreneur #Senior Care Market