Beyond the Tumble: Building Your Agency Through Fall Prevention Expertise

Home Care Marketing & Sales Mastery by Approved Senior Network®

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28d ago 49:36

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When an elderly person falls, it often triggers a devastating cascade that extends far beyond physical injury. The statistics are alarming—one in four adults over 65 falls each year, with falls being the leading cause of emergency room visits and hospitalizations. For home care agencies, this represents both a critical mission and an exceptional growth opportunity.
Our latest Mastery Circle delves into comprehensive fall prevention strategies that position your agency as a proactive safety partner rather than just a care provider. We explore how implementing these approaches creates a powerful win-win: seniors stay safer in their homes while agencies build stronger referral relationships, particularly with hospitals and rehabilitation facilities eager to reduce readmissions.
The episode covers practical tools for success, including proper caregiver training techniques, home safety assessment protocols, and effective marketing strategies tailored for Fall Prevention Month. Our experts share insights on equipping caregivers with essential skills like transfer techniques, environmental hazard identification, and proper response when falls occur. You'll learn how offering complimentary safety assessments can get your foot in the door with potential clients who might not yet need full-time care.
We also address the profound psychological impact falls have on seniors—creating fear, reduced activity, isolation, and often depression—and how your caregivers can provide the confidence and support seniors need to maintain independence. The discussion includes creative marketing approaches like partnering with physical therapists, hosting community workshops, and using seasonal leave-behinds that highlight your expertise.
Ready to transform your approach to fall prevention while growing your agency? Download our exclusive assessment forms, marketing templates, and seasonal materials to implement these strategies immediately. Your commitment to keeping seniors safe doesn't just prevent falls—it builds trust, extends client retention, and differentiates your agency in a competitive market.

Continuum Mastery Circle Intro

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Chapters

1. Beyond the Tumble: Building Your Agency Through Fall Prevention Expertise (00:00:00)

2. Welcome and Introductions (00:00:19)

3. Why Falls Matter for Seniors and Agencies (00:04:02)

4. Fall Prevention as a Growth Strategy (00:11:08)

5. Caregiver Training for Fall Prevention (00:16:31)

6. Marketing Your Fall Prevention Expertise (00:21:49)

7. Fall Prevention Assessment Tools (00:29:19)

8. Media Campaigns and Marketing Materials (00:40:58)

9. Closing Remarks and Resources (00:48:47)

465 episodes

#Business #Marketing #Valerie VanBooven RN BSN #Home Care Marketing #Senior Care Industry #Home Care Sales #Home Care Leads #Home Care Clients #MBA #Entrepreneur #Senior Care Market