Seth Leibsohn: We Must Do Better on Drug Messaging

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15d ago 1:00

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A new poll from Gallup found the percentage of Americans who drink alcohol has fallen to its lowest level in history.

On the other hand: drug use is at an all-time high and young adults use marijuana more regularly than alcohol, while our youth use it at the same rate (which, before legalization, was never the case).

This is the result of years-long campaigns warning of the dangers of alcohol and nearly zero campaigns on the dangers of marijuana, which we consistently destigmatize.

What the alcohol survey shows is what previous successful drug messaging shows: when perception of risk and harm goes up, use goes down. We’ve done the opposite with marijuana and get headlines like we did last week from the New York Times: Both “Cannabis Poisonings Are Rising, Mostly Among Kids: As products like weed gummies proliferate, more children and teens are suffering symptoms including seizures and life-threatening breathing problems.”

We must do better, our inconstancy and inconsistency in the battle for our children’s health depends on it.

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