Welcome to a special episode of HME News in 10 sponsored and developed by Direct Supply.

In this episode of HME News in 10, Nick Bush, vice president of sales, Smart Products & Special Markets, at Direct Supply, explores how the growing trend of consumerism in health care is strengthening—not weakening—the role of HME providers.

“I think a big portion of it goes to the service side of it,” he says. “Medical equipment is really a local game (because) there is so much emotion tied to health care product decisions. It’s a decision people want to make where they trust who they’re deciding to work with. Price becomes less relevant in those situations.”

Bush also shares insights on:

• How distributors and providers can collaborate to leverage their unique strengths
• Why speed has become the new currency in HME
• What it means to approach the future with “eyes wide open” and a readiness to embrace new care models