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New Coke

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Manage episode 502882274 series 3652179
Content provided by Matt and McKinley Breen and McKinley Breen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt and McKinley Breen and McKinley Breen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In 1985 the Coca-Cola Company embarked on one of the worst product launches in history. They cast aside their iconic brand and taste in favor of chasing trends, and in the process disillusioned their most loyal customers. This is the story of New Coke.

Sources

https://www.coca-colacompany.com/about-us/history/new-coke-the-most-memorable-marketing-blunder-ever

https://www.thebrandingjournal.com/2025/02/new-coke/

Image: https://commons.wikimedia.org/wiki/File:New_Coke_can.jpg

History Dispatches is part of the Airwave Media Network: www.airwavemedia.com

Interested in advertising on History Dispatches? Email us at [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

131 episodes

Artwork

New Coke

History Dispatches

38 subscribers

published

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Manage episode 502882274 series 3652179
Content provided by Matt and McKinley Breen and McKinley Breen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt and McKinley Breen and McKinley Breen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In 1985 the Coca-Cola Company embarked on one of the worst product launches in history. They cast aside their iconic brand and taste in favor of chasing trends, and in the process disillusioned their most loyal customers. This is the story of New Coke.

Sources

https://www.coca-colacompany.com/about-us/history/new-coke-the-most-memorable-marketing-blunder-ever

https://www.thebrandingjournal.com/2025/02/new-coke/

Image: https://commons.wikimedia.org/wiki/File:New_Coke_can.jpg

History Dispatches is part of the Airwave Media Network: www.airwavemedia.com

Interested in advertising on History Dispatches? Email us at [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

131 episodes

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