From “Nice to Have” to “Must Have” Why Jackpots are the core engine of engagement and retention in iGaming
Manage episode 509223469 series 3294101
The iGaming industry is evolving fast. Acquisition alone no longer guarantees growth, and operators are under pressure to keep players engaged and loyal. Jackpots have moved from being a flashy add-on to becoming one of the most important engagement and retention tools in the market.
In this episode, we talk with Amir Kiabi, Head of Sales at SOFTSWISS, about the shift in iGaming where Jackpots have become a 'Must Have' strategy. Amir breaks down why these high-value features are now the core engine of player engagement, how they boost retention, and what operators need to know to leverage Jackpots for sustained business growth.
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175 episodes