We make another one of our trips to a leader in our industry to find out more about becoming a successful business on today's Highways Voices, and give you some ideas in your day-to-day job.

We're at Westcotec in Norfolk talking talking road safety, too, discussing how the key to reducing road collisions isn’t just tougher enforcement, but smarter technology that educates drivers before crashes happen.

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Managing Director Chris Spinks and Sales Director Olly Samways join us to chat about their business, and the interesting way it’s owned and run, and to find out how their products - designed, built, and tested in Britain - are using great solutions, from off-grid power to award-winning collision prevention.

You'll hear how Westcotec’s technology has demonstrably reduced serious collisions in real-world projects, why local manufacturing, employee ownership, and sustainable design matter for long-term industry resilience and their ideas for the business case for investing in safety technology that delivers measurable returns compared to the cost of road fatalities.

Oh, and you'll also hear about an 1,800-mile road trip being undertaken to raise money for disadvantaged people and those with disabilities to experience the benefits of sport; keeping them active and happy while improving their health and skills for the future.

Highways Voices is brought to you with our partners the Transport Technology Forum, LCRIG, ADEPT and ITS UK.