Higher Purpose Marketing Strategy | Marketing for Creative Businesses, Values-Driven Marketing, Service Business Marketing
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32b. "We Love That Cracker Barrel Country Store" Song
Manage episode 504156004 series 3620911
Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶
Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your roots always comes at a cost.
Tune in and have a laugh.
37 episodes