SEASON 2, Ep. 10 Innovating Enrollment: Augustana's Strategic Approach with Kent Barnds, Exe. VP of for Strategy and Innovation Augustana College
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In this episode, Kent, a seasoned higher education leader at Augustana College, shares his journey and insights into navigating the evolving landscape of higher education. He discusses Augustana's strategic initiatives, including a focus on student-ready campuses, immersive learning, and community engagement. He emphasizes the importance of entrepreneurial leadership, deep listening, and adapting to market demands while preserving the value of a liberal arts education. Kent also highlights Augustana's successful international student recruitment strategy and the college's commitment to diversity and inclusion.
This podcast is sponsored by Viv Higher Education
About Viv Higher Education
Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.
Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/
Chapters
1. Welcome and Introduction (00:00:00)
2. Kent's Higher Education Journey (00:01:07)
3. Changes and Innovations at Augustana (00:03:40)
4. Strategic Initiatives for Relevance (00:06:03)
5. The Value of Liberal Arts Education (00:09:35)
6. Student-Ready Campus Initiative (00:13:59)
7. International Student Recruitment Success (00:19:47)
8. Advice for Aspiring Higher Ed Leaders (00:28:47)
29 episodes