Catherine, president of Athens State University, reflects on her 30-year journey in higher education, moving from faculty roles to administration and eventually the presidency. Her early passion for assessment and its impact on teaching and learning guided her career. After positions at Stevens College and TCU, she joined Athens State as provost before stepping into her current role.

Athens State, an upper-division institution for transfer and adult learners, focuses on aligning academic programs with workforce demands, particularly in high-growth regions like Huntsville, Alabama. Catherine navigates challenges such as balancing workforce alignment with a liberal arts foundation and addressing state diversity and inclusion laws. Her leadership centers on a clear strategic plan with measurable goals, prioritizing student success and personalized online learning. She also emphasizes program-specific marketing and connecting donors with impactful initiatives. Catherine advises aspiring leaders to embrace failure as a learning tool, communicate effectively, and stay grounded in their values while remaining open to new ideas.

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.
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