Tiana Ravden is the founder and CEO of Eroe, a lingerie brand that keeps sweat stains off your clothes with an innovative, patented bra design that's been 10 years in the making and launched February 2025. This episode is part of "The Climb," our series featuring founders in the earliest stages of building their brands.

Expect to hear about:

– The DIY Spark: How Tiana cut up a T-shirt and slipped it under a silk dress, sparking the idea that became Eroe.

– Fabric Failures: Losing her “perfect fabric” right before launch and why the timing delay during COVID turned out to be a blessing.

– Patent Patience: Spending three years in back-and-forth battles with the patent office before securing her patent.

– Breakout Moment: How a Today Show feature sent Shopify orders flooding in from across the country.

– What’s Next: Fundraising, hiring key team members, and chasing wholesale partnerships to scale Eroe into a household name.

Tiana's LinkedIn: https://www.linkedin.com/in/tiana-ravden-%E2%9C%B4%EF%B8%8F-09778a3/