Henrik Jonsson is the CEO of agood company, a Swedish brand that creates truly sustainable or "circular" phone cases and other products, hitting profitability in 2025 under his leadership.

Expect to hear about:

– The Circular Revolution: How agood company turns old phone cases into new ones using a circular model, creating products that are truly sustainable.

– The Retail Pivot: How agood company shifted from DTC to 85% retail sales after realizing online acquisition wasn’t profitable.

– Breaking the Premium Myth: Realizing that reports from consumers saying they'll pay more for sustainable products are simply not true, and how agood company adapted.

– Local Production, Global Scale: The strategy behind opening factories in Texas, South Africa, and India to localize production and enable their circular model.

– Leadership in Balance: Henrik’s candid take on the emotional rollercoaster of being a first-time CEO, and why sleep, health, and family time are how he stays in balance.

Find Henrik on:
LinkedIn - https://www.linkedin.com/in/henrik-jonsson-1915378/