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Kim Gomez shares how her TikTok experiment with her mother turned into Soberish, a multi-million dollar online marketplace for hemp-based and non-alcoholic social alternatives without spending on advertising. Her accidental business journey provides insights into serving cannabis-curious consumers who are intimidated by dispensaries but eager to try low-dose products.
• Building a marketplace to curate quality hemp products after discovering that half the products brands sent were "garbage"
• Creating an education-first approach for customers completely new to cannabis who are nervous about getting too high
• Developing the Soberish Sampler Box where 67% of customers return to purchase full-size products
• Growing from $1 million in first-year revenue without ads to a projected $7 million this year with paid acquisition
• Navigating the complex regulatory landscape across states while maintaining seamless customer experiences
• Implementing an API-based dropship model that connects directly with brand inventories for real-time updates
• Targeting the untapped demographic of professional women in their 40s looking for alcohol alternatives
• Advocating for appropriate dosing (2-4mg) that new consumers actually enjoy versus the 10mg+ products dominating retail
Find Kimmy Gomez on social media platforms like Instagram, TikTok, or Facebook at Kimmy Gomez, or connect with her on LinkedIn where she shares industry insights and business tips.
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