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Fueling Growth by Staying True to Your ICP: Ian MacGregor on Building a Brand for Athletes

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Manage episode 501215124 series 1090578
Content provided by Sue Heilbronner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sue Heilbronner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Sue dives deep with Ian MacGregor, co-founder and CEO of Skratch Labs, to explore a radical approach to building a business that refuses to compromise its values for market share. From pro cycling to creating a revolutionary sports nutrition brand, Ian shares how staying committed to the company’s core customer can be the most powerful growth strategy.

We explore:

  • The radical decision to prioritize customer experience over rapid expansion
  • How a warehouse in Boulder became a testament to company culture
  • The art of selling without selling - creating connections that matter more than transactions
  • Why saying "no" to certain opportunities can be a brand's greatest strength
  • A refreshingly honest look at building a business that serves its community first, profits second

📖 During the chat, Sue referenced the book, How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth, which has taught her to be more curious about other people’s stories.

✨ Listen now to fuel your vision of how to grow.

💡 Discover Skratch Labs at https://www.skratchlabs.com/

❤️ If your heart rate got revved up by this conversation, leave a review and preorder my new book Never Ask for the Sale at heysue.com/book.

  continue reading

61 episodes

Artwork
iconShare
 
Manage episode 501215124 series 1090578
Content provided by Sue Heilbronner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sue Heilbronner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Sue dives deep with Ian MacGregor, co-founder and CEO of Skratch Labs, to explore a radical approach to building a business that refuses to compromise its values for market share. From pro cycling to creating a revolutionary sports nutrition brand, Ian shares how staying committed to the company’s core customer can be the most powerful growth strategy.

We explore:

  • The radical decision to prioritize customer experience over rapid expansion
  • How a warehouse in Boulder became a testament to company culture
  • The art of selling without selling - creating connections that matter more than transactions
  • Why saying "no" to certain opportunities can be a brand's greatest strength
  • A refreshingly honest look at building a business that serves its community first, profits second

📖 During the chat, Sue referenced the book, How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth, which has taught her to be more curious about other people’s stories.

✨ Listen now to fuel your vision of how to grow.

💡 Discover Skratch Labs at https://www.skratchlabs.com/

❤️ If your heart rate got revved up by this conversation, leave a review and preorder my new book Never Ask for the Sale at heysue.com/book.

  continue reading

61 episodes

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