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What if your social media presence didn’t feel like a chore? In this candid conversation, I’m joined by Jayci Trujillo—founder of Happy Girl Marketing—for a refreshing chat on building flexible businesses, posting like a real human, and designing a social media strategy that works for you. We unpack everything from sourdough starters to sustainable client engagement, content creation myths, and what it actually means to do business your way (hint: it might not involve seven figures or funnels).

Whether you loathe Instagram or secretly love it but don’t have the time, Jayci brings actionable insights with a side of humor, honesty, and heart. If you’re looking for ways to align your content strategy with your energy—and still get results—this one’s for you.

Topics:

• Redefining Success + Doing Business Your Way (02:14)
• Time Flexibility & the Myth of “The Right Way” (05:51)
• Building Client Strategies That Actually Align (10:52)
• What Most Business Owners Hate About Social Media (13:00)
• Showing Up as Yourself (Even if You’re a D&D Nerd) (20:37)
• Avoiding Burnout as a Social Media Pro (27:41)

You can find Jayci at:

Website: happygirlmarketingco.com

Instagram: @happygirlmarketingco

Want to work with Jayci?

If you love Jayci's vibe and want her support with your social media, be sure to mention this episode of Here's What I Learned to get a 15% discount on her management packages.

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Before You Go—Grab Your Free Tech Audit Workbook!

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That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here →jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US